News
Latest news from the studio and team.
Lovely Game For a Guinness
Ahead of the 2024/25 season, Guinness made its Premier League debut with its biggest-ever global campaign yet. Launching in over 70 countries, the campaign celebrates fans and culture, bringing them to the forefront of the action.
Teaming up with AMV BBDO we crafted the visuals for the striking OOH campaign. Working closely with photographer Rob Lawson, we topped off a creamy pint of Guinness with a foamy Premier League ball and crown. The result is a perfect fusion of football with a Guinness flair to mark this milestone moment
19th November 2024
INK Studio visits Nonotak's ECLIPSE
Our latest trip out of the INK studio took us to the mesmerizing ECLIPSE exhibition - Nonotak's first-ever solo London show, presented by Lumen Studios. Known for their innovative fusion of light and sound, Nonotak creates minimalistic yet futuristic experiences that fully immerse audiences.
Set in Lumen Studio's striking Bermondsey space, ECLIPSE envelops visitors in hundreds of sweeping lights that transform the stark concrete environment into a hypnotic landscape. The evening was a reminder of the power of simplicity in creating an immersive and gripping experience.
30th October 2024
McLaren x OKX unveil Legend Reborn livery at 2024 Singapore Grand Prix
Propelled by their legendary past, OKX x McLaren Racing have unveiled a new livery takeover inspired by the MP4 era for this year's Singapore Grand Prix. Following the reveal, McLaren Racing celebrated with a double podium finish, with Lando Norris taking the win.
In collaboration with CAA Brand Consulting, we created a CGI launch film to reveal the livery in the days leading up to the race. The MCL38 is sharply balanced with fierce memories of the MP4 era to reflect on the past while looking on to the future.
11th October 2024
INK speaks at ArtCenter College of Design
We recently had the opportunity to present to students at ArtCenter College of Design, a creative mecca and hub of innovation in Downtown LA. ArtCenter boasts a world-class community of some of the greatest artists and designers, and most exciting emerging talent.
We spoke with students at ArtCenter about INK and presented some of our recent work, to give them a better insight into what it's like to work in the industry.
7th October 2024
New Polestar at the Circuit of the Americas
Celebrating the newest addition to Polestar's electric family, we teamed up with photographer Stefan Isaksson to launch the Polestar 4. The result is a showcase in future-focussed mobility that honours our shared values of beauty in technology and pay tribute to Polestar's project of innovation.
See the project4th October 2024
Airspeeder x HOK reveal bold new Skydeck concept
Airspeeder and HOK have revealed their design of the world's first modular race vertiport, unveiling a bold vision for the future of eVTOL racing.
We partnered with Airpseeder, HOK, and Saltwater Games to bring this vision to life from designing custom racing liveries to creating a set of bold CGI visuals that capture the thrill of airborne racing.
3rd October 2024
2024 AOP Martin Evening Excellence in Retouching Award
We are privileged to be shortlisted as a finalist in the 2024 AOP Martin Evening Excellence in Retouching Award for our Polestar 3 launch with Benedict Redgrove.
Dedicated to commemorating the late Martin Evening, an early pioneer in digital retouching, the award celebrates retouchers across the industry.
11th September 2024
The Road Rat 18: The $100 Million Edition
The latest edition of The Road Rat is a wild undertaking to document 70 years of automotive history through 7 of the greatest hypercars ever made. Working with photographer Benedict Redgrove, we pared back to a dark, sleek world to let this roster of icons take centre stage.
Get your copy4th September 2024
Brutal Beasts: Part II
As Lancia makes plans to return to rallying for the first time in 30 years, we take a look back at the iconic Lancia Rally 037 for our Brutal Beasts series. The 037 was the last rear wheel drive to ever win in the WRC, making history as the last of its kind.
The Lancia Rally 037 becomes the latest rally icon to get the Brutal Beasts treatment as we strip it back in meticulously detailed CGI images and a full throttle teaser film.
30th July 2024
adidas x Disney: New Work Coming Soon
Celebrating youthful freedom and imagination, our latest work for adidas x Disney is all about bright colours, dynamic movement and whimsical shadow play. Brought to life by our magical character shadows, the campaign celebrates breakdancing and rhythmic dancing as this years new Olympic sports.
Click here to see the work26th July 2024
Auto Photo Manual by Benedict Redgrove - On Kickstarter Now
A testament to his visionary career, Auto Photo Manual features a curation of Benedict Redgrove's work for Aston Martin, McLaren, Bertone, and more. Showcasing some of the most iconic cars of all time in Benedict's signature clean and graphic style, it's a must-have for car enthusiasts and photography lovers alike.
Auto Photo Manual is available to back now for a limited time on Kickstarter.
12th July 2024
Corporate Finance Reimagined
Rebuilding corporate finance from the ground up, Ramp’s technological innovation over the past 5 years has made them one of America’s fastest growing fintech startups. Working closely with the Ramp team, we developed a minimal and elegant look that showcases the simple beauty of their products and services.
See the work3rd July 2024
Thursday Car Club: Gerry Judah
Last night, we had the pleasure of welcoming the renowned Gerry Judah to our studio for an inspiring evening. Gerry shared insights into his artistic journey, and creative process, along with highlights from his remarkable career. A special thanks to Gerry for taking the time to join us and showcase his incredible work!
See Gerry Judah's work28th June 2024
Automotive Type D Launch
Our new book, Automotive Type D, encompasses the very best of our recent work at the forefront of the automotive industry. From the ethereal beauty of the Polestar 3 launch to absolute luxury for NIO Day 2023, the book is a record of our newest and finest work. Get in touch for your copy!
19th June 2024
INK Foosball Tournament 2024
As the Euros take hold of the summer, we held a foosball tournament of our very own. Seven teams went head to head over the course of a week to see who would emerge victorious and take home the golden trophy.
18th June 2024
adidas x JFF Unveil New 24/25 Kits
To kick off the World Cup 2026 qualifiers, adidas x JFF have dropped their new Home, Away, and Pre-Match Kits, designed by the renowned Wales Bonner. We worked with Homeground to unveil the new kits in visuals that burst with Jamaican culture.
See the work12th June 2024
Fashion & Technology Converge in New Frogskins Film
For the past 50 years, Oakley has been a mainstay of the performance wear industry thanks to their innovation-driven mindset, rooted in California tech-culture of the 70s and 80s. Our latest film draws inspiration from Oakley's innovation-first approach to fashion and design.
See the film13th May 2024
Li MEGA 2024 Launch
Working closely with Li Auto, we created a full set of motion and still assets to unveil one of the newest additions to their growing line-up, the Li MEGA. The eagerly anticipated Spring 2024 launch event was hosted in Beijing and marked the official release of the world's first purely electric MPV.
See the work22nd April 2024
Team INK Immersed at OFFF Barcelona 2024
INK's motion team delved into the vibrant atmosphere of OFFF Barcelona this weekend, engaging with the international creative community and seeing some of the very best contemporary design and creativity.
Find out more8th April 2024
Thursday Car Club: March Edition
Thursday Car Club made a comeback last week with our first event of 2024: an evening dedicated to Unreal engine and real-time automotive visualisation. We welcomed Chris Clor of Plush London, Ranbir Bram AKA XR Digital Visions, and Wei Yan Ooi to share their work and discuss how they're using Unreal to push the limits of creativity.
28th March 2024
INK Team Spring Social: The Art of Togetherness
We came together for a memorable Kintsugi class at The Salvage Company, turning broken pieces into beautiful masterpieces. A testament to our team's artistry beyond screens, we united in the intricate beauty of golden repairs. Finding beauty in life's cracks and creating lasting connections through the transformative craft.
7th March 2024
NIO Day 2023
NIOs latest executive flagship vehicle, the ET9 launched at NIO Day 2023 in Xi'an to a crowd of over 10,000. Our full suite of CGI visuals for the launch showcase NIOs technological innovations and tell a story of luxury experiences.
See the work1st March 2024
The Road Rat Magazine Explores the Timeless Legacy of the Lotus Esprit
Working with Benedict Redgrove, INK appears on the latest cover of The Road Rat magazine with new visuals of the Lotus Esprit. The issue reveals the Esprit's legacy as much more than its iconic appearance in 'The Spy Who Loved Me', and champions Giorgetto Giugiaro's uncompromising vision of speed.
See the work13th February 2024
Empowering Surgeons, Enhancing Lives
With a mutual belief in the power of technology to enhance human innovation, we have teamed up with Intuitive Surgical as part of an ongoing partnership. Intuitive's commitment to making the future of medical care a reality is visualised with beauty and clarity in our work together.
See the work9th February 2024
Lady Liberty's new DKNY puffer trench coat
From torch to toe, we dressed Lady Liberty herself in the new puffer trench coat from DKNY's Fall 2023 collection. Modelling a CG replica of the coat, we created a bespoke animation that brings the fabric to life as it blows naturally in the wind. This project celebrates the the creativity and energy of the city that inspired DKNY's latest collection.
See the work8th February 2024
La Dolce Vita
INK wraps a busy 2023 with a team trip to Rome. Looking back on a year of memorable work and new experiences, we're excited to see what the next 12 months have in store.
5th February 2024
McLaren M6GT Plainbodies: Bruce's Unfinished Masterpiece
Our latest addition to the Plainbodies series, the M6GT, rekindles racing history by unveiling its timeless form stripped of the classic McLaren livery. Rendered in pure white against a minimalist backdrop, this revival celebrates a nearly lost legend.
See the work6th December 2023
Our Inspiring Experience at Blender 3D, Amsterdam 2023!
The INK team recently attended the Blender Conference 2023 in the heart of Amsterdam, gaining insight from the international Blender community's diverse perspectives and expertise.
Find out more29th November 2023
Stealth Mode ON: McLaren x OKX
Luxurious animation and sleek environments showcase the McLaren x OKX Stealth Mode livery in our new CG film. Our newest CG film launched the MCL60 at the Japan 2023 and Singapore 2023 Grand Prix. With dramatic animation, bold camera movements and bright bursts of signature papaya orange, we demonstrated the mutual determination that continues to unite McLaren and OKX in their ongoing partnership.
See the work17th November 2023
INK Joins the Excitement at In Motion London 2023!
Our team recently attended the We Are Playgrounds- In Motion Conference, and the experience was nothing short of inspiring. Stay tuned for more exciting events!
Find out more19th September 2023
Creative Pool Annual 2023 Award & Book Feature
We are thrilled to see our work featured in the Creative Pool Annual 2023 book and honoured to win an award in the 3D category. This recognition highlights our commitment to delivering outstanding creative work. Thank you to everyone who has supported us on this exciting journey!
Get your copy of Annual 20238th September 2023
Step into the Future: Unveiling Our Inspiring Interview with Wallpaper!
Great to speak with Wallpaper, we're proud to share a captivating interview featuring the collaboration between INK, automotive pioneer Polestar, and photographer Benedict Redgrove. Dive into the fusion of design, innovation, and artistry that has given life to a project like no other.
Read more1st September 2023
Unfold the Bold: New work for QUAY Eyewear
We were thrilled to collaborate with our friends at QUAY on stills and animations showcasing a select number of frames and colourways from their stylish SS23 collection. Motion designers, CG artists and compositors at INK team came together to choreograph sunshine sunnies with changing colours and fades as they shift from one season to the next. Get ready for summer!
See the work16th August 2023
High-End Lifestyle Made Sustainable
We recently teamed up to tell the story of the newly rebranded Gen Phoenix. To get a first-hand look at their state-of-the-art recycling process, our motion designers and artists travelled to photograph the Gen Phoenix facility in Peterborough. Stills and a hero film became part of Gen Phoenix's journey to develop luxury manufacturing for a more sustainable future.
See the work11th August 2023
INK Team Summer Social: Fashion Life Drawing
From one studio to another, we unplugged for a life drawing workshop with the wonderful Lucia and Saffron at The Bop Hub in Hoxton. Not only did we have a fun time together, but we were truly blown away by the resulting drawings, watercolours and collages, proving that the creative power of our team goes beyond the screen and into the real world.
11th August 2023
BAPE x adidas Originals
April saw us teaming up with UDOX Creative to create a three-part suite of animations for BAPE's collaboration with adidas Originals. We used an extensive mix of on-set live-action, VFX and CGI to animate the world of BAPE for its 30th anniversary. Ultimately, all the hard work paid off - with positive comments and a million views across all social platforms after the release, our work was overwhelmingly well received.
See the work31st May 2023
Polestar 3: Minimalism Perfected
We were delighted to work once again with EV pioneers Polestar and photographer Benedict Redgrove for the launch of Polestar 3. Retouching photographs and combining them with the digital CGI car in post-production, our team created stills and animations that capture the extraordinary ability of minimalist artistry to reinvent itself through contemporary architecture and future-focused automotive design.
Click here to discover more15th May 2023
Freedom of movement with Liu Jo
We recently teamed up with Liu Jo to create CG animations for their Spring/Summer 2023 accessories collection. Responding to the collection's explosive spirit, we built high-fidelity 3D models with bold colours and realistic textures to create animations of bags and sneakers that sway, rise and tumble in summer-ready environments.
Head over to the project page to learn more!11th May 2023
VFX for Soy Georgina Season 2
Working alongside director Alvaro Colom for Netflix’s ‘Soy Georgina’, we crafted fluid camera transitions and looked towards 3D everyday objects, which we fused with a final diamond shot to truly reflect the full breadth of the not-so-everyday life of Georgina Rodriguez. Want to know more about Georgina?
Check out the project here9th May 2023
Quay February 2023 Colour Campaign: Big, Bad and Bold
When an industry shaker like Quay Australia asks for the big, the bold, and the dynamic, we could never refuse. Working alongside the editing team at Leo + Nick, we released into the world a suite of animations for the launch of Quay's February 2023 Colour Campaign. Embedded in a raspberry and mint inspired world, the team created the animations keeping whimsical play in mind. The result? The eye candy you've been craving.
28th March 2023
Sony Honda Mobility at CES 2023
For the global launch at CES 2023, Sony Honda Mobility brought us on board to deliver the CGI imagery and design film for the global launch of their first EV car: AFEELA. Working collaboratively with the team at Sony Honda, the film is a calming blend of pastel tones and gradients to showcase the balanced unity in the design. Showcasing for the global premiere at CES 2023, the AFEELA has gone on to win a number of 'Best of CES' Awards, and we are incredibly proud of our contribution.
Learn more about AFEELA20th March 2023
BCU Keep Track - Event 2023
Birmingham City University invited our Junior Motion Designer, Jonny Carr, to speak and present at the 2023 BCU 'Keep Track' event, speaking to current students about his personal journey into the creative design world since graduating. The panel features a range of alumni and aims to foster on-going opportunities for students hoping to enter the creative sector.
Check out BCU Keep Track here15th March 2023
Kicking off 2023 with our most ambitious NIO Day yet!
We were excited to collaborate again with NIO for this year’s annual NIO Day, which oversaw their most ambitious launch yet of not one, but two brand-new smart flagship SUV models: the coupe EC7 and the all new ES8. Stemming from NIO’s latest second-generation platform, our team travelled to Cape Town and Miami to shoot location photography that captures the sense of vibrancy at the heart of both cities. Combining this photography with CG, we crafted a bespoke digital environment and carefully added the fully-CG cars: the outcome is a collection of visuals that combine both lifestyle and campaign imagery to reflect the perfect balance in each model.
Check out the full NIO Day here24th January 2023
The thrill of The Chase
Keep a look out for our new suite of CGI animations produced alongside the team at ITV Studios to celebrate the launch of the new ŠKODA KAMIQ. Bold and here to disrupt, this collection of idents were a step away from the traditional automotive advert - and it was a pleasure to give them the INK twist.
Check out the ŠKODA KAMIQ here.18th January 2023
McMurtry Speirling
Recently we worked with our friend and collaborator Benedict Redgrove on retouch for this unbelievable new vehicle. The Spéirling, an electric fan car by McMurtry, defied expectations at Goodwood Festival of Speed this year when it clinched the title of fastest ever vehicle to complete the Hill Climb. Check out the subtle motion blur to indicate its incomparable speed!
9th December 2022
INK Website: The Launch
Technology made Beautiful. Last month we launched our brand new website. A special thank you to the very talented INK team, our loyal clients and collaborators - none of this would have been possible without your continued support over the past 10 years.
7th December 2022
Introducing: Lucie
Introducing the newest member of the INK team: Lucie Goosey! She's not just a mascot, but a personal racer for all of the team here at INK. Here to welcome those who have recently joined the team, Lucie embodies the INK values.
21st September 2022
INK Team August Social: Dim Sum
INK goes cooking! For this month's social, we turned the teams' creative brain to making homemade dim sum. Whilst our dumplings had varying levels of professionalism, each one was a small piece of edible art.
9th September 2022
Design Book Polestar 2
Working in collaboration with the team at Polestar and Benedict Redgrove for the Polestar 2 launch, we are thrilled that these images have contributed to the newly published Polestar 2 Design Book: into the light. The book features a starry collection of images that follow the Polestar 2 story, from the car’s early inception to final design.
Design Book Polestar 231st August 2022
Commonwealth Games 2022 with The National Portrait Gallery
We teamed up with The National Portrait Gallery for the 2022 Commonwealth Games to produce a series of short films that celebrate the portraits of iconic figures hailing from Birmingham, this year's home to the games.
26th August 2022
INK Thursday Car Club: July Edition
Kicking off our first Thursday Car Club at the new INK studio, we welcomed both old friends and new to chat all things cars, CGI, and creativity. A big thank-you to both Carlos Pecino A.K.A. ColorSponge and Khyzyl Saleem AKA The Kyza for coming down to share their latest works and chat with the team.
28th July 2022
'M I L E R S' by Benedict Redgrove: the 2021 Malle Mile
We were honoured to work on this project which documents and celebrates the people behind The Mile. These images will be unveiled across all Malle events in 2022, culminating in an extensive exhibition in London this winter where it will be auctioned with 100% of the proceeds going to Movember to raise awareness for mens health, both mental and physical.
Learn more about the project15th July 2022
“Light years ahead of any of that hologram nonsense, this show really does look like the future of music."- ABBA Voyage
We're proud to share our work for the Abba Voyage Arena and Stufish Studio; a truly incredible project to have been a part of with their jaw dropping blend of design, music, history and technology to create something which has never been seen before. As an Abba-friendly studio, we'd recommend going to check out the new purpose built arena based in London and the spectacular digital concert content that defines a new era for music.
Our images on the Abba Voyage website30th June 2022
INK Team June Social: Pottery
For our June 2022 social, we took the short trip down to Camden's Rochester Square to turn our hands to pottery making. Taking a moment away from our usual type of art, the result was a collection of homemade mugs, bowls, and some slightly less distinguishable items - hands got messy, pizza got eaten.
1st June 2022
The most valuable car of the world is a Mercedes Benz
We are proud to share our global reveal images for one of the finest examples of automotive engineering and design of all time, the Mercedes Benz 300 SLR Uhlenhaut Coupé. Huge thanks to Mercedes Benz and Amos Fricke for bringing us onboard for this record breaking project which recently sold at auction for a record price of 135 million EUR to a private collector; proceeds from the sale will establish the “Mercedes-Benz Fund” supporting young people in their studies, commitment and actions towards a more sustainable future.
Learn about the record-breaking auction23rd May 2022
Lightyear 0: The Launch
In collaboration with the team at Lightyear, we are proud to have produced the iconic launch imagery for the global digital unveiling of the Lightyear Zero, the world's first long-range solar powered electric vehicle.
Explore Lightyear 01st May 2022
Imagining a Purely Porsche Future
Our retouch team were delighted to assist in bringing this dream to fruition; layering photography and enhancing the striking colours, these otherworldly settings showcase a distinctly bright and bold future.
Learn more about Tomek Makolski's vision7th March 2022
Honda AR: Bring your Honda home
Working in close collaboration with the Honda team, we have designed and produced their first web-based AR Configurator which allows you to build, personalise, and place your very own virtual Honda HR-V in your own home.
Make your own Honda-V AR car17th February 2022
A New Home for INK
Proud to announce we have completed the purchase of our all-new 2022 studio, 445 Caledonian Road. Located close to the knowledge quarter at Kings Cross, London, our brand new studio will provide the room to grow our talented and passionate team, further expansion into realtime and augmented reality technologies and a cleaner, more sustainable footprint for the future.
what3words1st February 2022
CES 2022: TuSimple
Teaming up with TuSimple, we designed and produced a animated film to showcase the expanding features of their Autonomous Freight Network (AFN) for CES 2022. By showcasing the detailed processes and design features of these terminals, we hope to tell the story of the next-stage in autonomous trucking and 21st century logistics.
Watch more of our films10th January 2022
Road Rat Cover Issue 09 >> Clean yet bold, classic yet future. Honda NSX Type R, Japanese Racing White
Working in close collaboration with our good friend Benedic Redgrove for a suite of stills to showcase the iconic Honda NSX for the 9th issue of The Road Rat Magazine, we wanted to build a fully-CG environment inspired by the very nature of the vehicle: Clean yet bold, classic yet future.
Our collaboration with Road Rat10th January 2022
Roots & Wings: Peter Schreyer
Teaming up with Gestalten and Amos Fricke, the newly published ‘Roots and Wings’ celebrates the life, creative vision, and legacy of the iconic car designer Peter Schreyer. For INK’s role in the project, we wanted to ensure the final print images lived up to the prestige of their real-life counterparts - which includes some of the most influential cars of all time, from the 1997 Volkswagen New Beetle to the Audi TT.
Roots & Wings10th December 2021
Configure your Rivian
Working with Rivian, we are proud to have built their configurators for both the R1T and R1S as part of their digital vehicle studios. With an wide range of customisable options, the configurator gives you the opportunity to build your own Rivian, just how you like it.
Configure your Rivian30th November 2021