CSK x Etihad

Chennai Super Kings and Etihad Airways are levelling up their partnership as Etihad becomes CSK’s official primary sponsor for 2025. Uniting a titan of the cricket world with India’s leading airline, this collaboration celebrates the passion of cricket fans everywhere. From a CSK branded aircraft to their 'Whistles with Wings', the partnership has been a celebration of cricket and the team's successes. We teamed up with CSK and Etihad to mark the elevation of their partnership, in style.

To mark the occasion, we crafted a bold CGI animation where threads unravel and reform to seamlessly place Etihad’s logo front and centre on CSK’s iconic yellow jersey. With a focus on fine textural detail, the animation celebrates a new era for the partnership.