Intuitive Robotic Surgical Systems

A decade in the making, DaVinci 5 is Intuitive's most integrated robotic surgical system yet, delivering better patient outcomes with ground-breaking innovation. We worked closely with the Intuitive brand and creative team to launch the DaVinci 5 by developing a unique visual language to redefine the narrative of medical robotics.

Producing over 200 integrated assets for the launch, we covered DaVinci 5 from the major headlines to the smallest details. Our CGI animations dive deep into the advanced technology to visualise all of the unseen intricacy with care and clarity. Our unique lifestyle perspective uses soft gradients and natural tones to infuse the imagery with human warmth and beauty.