Gen Phoenix

From lifecycle to lifestyle, the world of luxury just got a green makeover. Combining bespoke photography and CG motion design, we reimagined a tactile journey through the state-of-the-art manufacturing facility of the newly rebranded Gen Phoenix, from recycled leather to the finest next-generation luxury goods. The result? A tactile animated world built up of supple and strong CG fibres that showcase how sustainable high-end lifestyle can be made tangible.