Liu Jo

Ciao, Carina! Teaming up with Studio Mooks and director Alvaro Colom, we created the launch film for Liu Jo's latest jeans campaign: jeans that feel and look so good, they’ll get you up dancing (and maybe the cushions too). Integrating bespoke VFX into the live-action film, our team’s job was to showcase the room as it comes alive. Through a selection of ‘Magic Moments’, our animated furniture bounces, spins, and dances alongside our jean-clad protagonist to the beat of Nicola Arigliano’s smooth jazz vocals for ‘Carina’. Cushions that plump and spin, mirrors at the snap of your fingers, and a twirling table to ensure the perfect catwalk finish.