Mclaren x OKX

OKX continues to push the limits of innovation in partnership with McLaren Racing. Their latest collaboration, a bold new livery for the MCL38, was unveiled at the 2024 Singapore Grand Prix. Taking cues from the iconic red and white MP4 era liveries, the design nods to McLaren Racing’s legacy while symbolizing OKX and McLaren’s relentless pursuit of progress.

In collaboration with CAA Brand Consulting, our CGI film launched the livery ahead of the race, exhibiting the MCL38 as a sculptural masterpiece. In a clean, minimal world, individual car components glide together in a precisely orchestrated flow. This serene environment is sharply balanced with the fierce intensity of the MP4 era. We see memories of an MP4 racing at its limits, causing worlds to collide. As this tension builds, the balance between the iconic past and cutting-edge present is revealed to highlight OKX and McLaren Racing’s continuous evolution.