Lotus x Road Rat

The Road Rat Issue 16 - Lotus Esprit: Restrained Revolution. When the first Lotus Esprit was launched in 1976, it promised to disrupt the sports car establishment with the restrained revolution of its design.

Produced in collaboration with Benedict Redgrove, our new visuals of the Lotus Esprit will appear in the cover story of The Road Rat's 16th issue.

We worked closely with Redgrove on the finishing and post-production to capture the essence of Giorgetto Giugiaro’s design. During the post-production process INK remained faithful to Giugiaro’s vision. The result is a striking series of images that honour the design ingenuity of this automotive icon and a fitting tribute on the 20th anniversary since the last Espirit left the production line.